Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Explain what the change is, why it was made, and how it benefits the user. Similar to a new product launch, product updates and expansions are also ripe for promotion. To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams. Organizational change is noteworthy enough to warrant a press release, especially for informing current and future stakeholders about the growth and trajectory of a company. It should emphasize the product's specs, pricing, availability, and any other details that may be valuable to consumers. The product launch type of press release is valuable to get the word out about the new solutions your organization is offering to consumers. While there's no cut-and-dried formula for what a press release should include, here are a few types of occasions to help you carve out a focus for your press release and determine what content would help you broadcast your news in the best way: So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content. One thing to remember is that press releases live in the public domain, which means your stakeholders and customers can see them. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release. Most press releases are succinct at just a page long – two pages tops. While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where." The press release should also contain understandable language and a quote. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing. Close the Settings popup to complete the change.A press release is an official statement (written or recorded) that an organization issues to the news media and beyond.Ensure you have the correct signature selected in the Select default signatures dropdowns.Select the signature you want to edit, and then paste your signature into the editor.In the Search Outlook settings text box, type "Signature" and click Email signature in the results.In Outlook, click the settings (cog) icon at the top-right of your browser window.Updating your signature in Outlook for web Ensure you have the correct signature selected in the Choose default signature dropdowns.Click the signature you want to edit, and then paste the signature into the editor.In Outlook, click File > Options > Mail > Signatures.Copy the signature above using the Copy signature button.Updating your signature in Outlook for desktop Strathclyde was named the Times Higher Education UK University of the Year 2019, the Sunday Times Good University Guide Scottish University of the Year 2020 and was awarded a Queen’s Anniversary Prize for Higher and Further Education for its excellence in energy innovation in 2020 and for excellence in advanced manufacturing in 2022. We have redefined how we collaborate and work with industry, government and the third sector to ensure innovation and knowledge exchange are fundamental activities that deliver tangible impact. The excellence of our research is evidenced by the growth in range and scale of our research collaborations and by our performance in the Research Excellence Framework 2021 where almost 90% was rated ‘world-leading’ or ‘internationally-excellent’. Strathclyde students benefit from an innovative and practical educational experience enhanced by its integration with our research capabilities, high-quality academic resources and an unparalleled industry engagement programme. Inspired by our founding principle as ‘a place of useful learning’, our mission is to make a positive difference to the lives of our students, to society and to the world. The University of Strathclyde is a leading international technological university based in the centre of Glasgow.
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